Let’s Talk Cleansing, yes it is the Foundation of Great Skin

We see it every week in the clinic,  8 out of 10 skin concerns could be improved just by fixing one simple thing, the way you cleanse your face.

It sounds simple, but proper cleansing is the single most important step in your skincare routine. Without it, even the most expensive serums and moisturisers cannot work to their full potential. At Urban Glow, Norwood’s premier skin clinic, we often meet clients who invest in great products but skip this crucial step, and their skin shows it.

Why Cleansing Matters More Than You Think

Every day, your skin is exposed to dirt, pollution, sunscreen, makeup, and natural oils. Cleansing removes these impurities, giving your skin a clean slate so active ingredients in your serums, moisturisers, and treatments can penetrate and perform.

It also helps maintain a healthy skin barrier, prevents clogged pores, and supports long-term skin health, whether your goal is anti-ageing, hydration, or managing breakouts.

The Most Common Cleansing Mistakes We See in Clinic

Many people believe makeup wipes or a quick sweep of micellar water count as cleansing. They don’t. These methods often smear dirt and makeup around, leaving residue that can irritate your skin and disrupt its natural protective barrier.

Another common mistake is using water that’s too hot, which strips the skin and causes dryness. Lukewarm water is always best for an effective yet gentle cleanse.

Types of Cleansers and How to Choose the Right One

The right cleanser depends on your skin type and concerns

• Balms, milks, and cream cleansers nourishing and gentle, ideal for dry or sensitive skin.
• Foaming cleansers or gels refreshing and better for oily or combination skin.
• Cleansers with actives (e.g., BHAs like salicylic acid) exfoliate while cleansing, ideal for congestion or breakouts.

Not sure which one is right for you? Our skin experts in Norwood can assess your skin and recommend the perfect match.

Why We Recommend Double Cleansing

Double cleansing is a game-changer, especially if you wear makeup or SPF daily.

• First cleanse removes makeup, sunscreen, and surface impurities.
• Second cleanse deeply purifies the skin and prepares it for the rest of your skincare routine.

Each cleanse should take 30–60 seconds, using gentle circular motions to boost circulation and help products absorb more effectively.

Step-by-Step Guide to Proper Facial Cleansing

1. Wash Your Hands First Prevent transferring bacteria and oils to your face.
2. Remove Makeup or SPF Use a gentle cleansing oil or balm for your first cleanse.
3. Wet Your Face With Lukewarm Water Opens pores slightly without stripping moisture.
4. Apply Your Cleanser Choose one suited to your skin type and massage gently.
5. Massage for 30–60 Seconds Focus on areas prone to congestion.
6. Rinse Thoroughly Make sure no residue is left, especially near the hairline and jawline.
7. Pat Dry With a Soft Towel Avoid rubbing to prevent irritation.
8. Follow With Skincare Apply toner, serum, moisturiser, and SPF (morning) or treatment products (evening).

Cleansing Should Fit Your Lifestyle

Whether you cleanse in the shower or at the sink, consistency is key. If you travel or have busy nights, swap makeup wipes for better on-the-go options like all-in-one cleanser-toner-makeup removers applied with cotton pads. They’re quick, effective, and far kinder to your skin.

Ready to Upgrade Your Routine?

If your cleansing routine is more “quick wipe” than “deep cleanse,” your skin is missing out on the results it deserves. At Urban Glow on The Parade, Norwood, we will help you choose the right cleanser for your skin type and show you exactly how to use it for maximum benefit.

And here’s something many clients are surprised to learn, you will not pay any more buying your cleanser from us than you would at your local chemist. The difference? Our professional-grade products are packed with high performance ingredients formulated to deliver real, visible results.

📍 Urban Glow – The Parade, Norwood, SA (minutes from Adelaide CBD)
💻 Book Your Skin Consultation Here